Skip to content
RA SOURCINGStart an Inquiry
Rick Alexander
President / CEO / COB
Importer · Merchandiser · Strategist · est. 1985

Rick has been an entrepreneur operating in the Import and wholesale distribution industry since 1985.

Starting in his garage and operating out of the back of his car, Rick built a middle market company operating nationwide dealing with retailers and other wholesalers.

Rick Alexander, President / CEO / Chairman of the Board (COB)
Trusted over the years by
  • Kroger
  • Buc-ee's
  • 7-Eleven
  • TA
  • Pilot
  • Love's

What Rick does.

Rick advises boards and operators on business strategy and product development. Tap a discipline to read more or inquire about an engagement.

    • Source and vette manufacturing partners
    • Negotiate
      • Timelines
      • Contracts
      • Terms
      • Freight
      • Landed cost
    • Supply chain strategy
    • Corporate governance
    • Analysis and forecasting
    • Regulatory compliance
    • Planogramming
    • Program design
    • Display design
    • Retail placement
    • Trend-spotting
    • Branding
    • Packaging
    • Printed media
    • Omnichannel marketing and sales
About · Rick Alexander

Rick has been an entrepreneur operating in the Import and wholesale distribution industry since 1985.

Starting in his garage and operating out of the back of his car, Rick built a middle market company operating nationwide dealing with retailers and other wholesalers.

“A philosophy of sharing knowledge in the pursuit of excellence, developing team consciousness, and individual responsibility, has fostered success among coworkers in my organizations.”

Rick is known for his creative strategies and tactics in operations with a focus on science, logic, and ethics that converge with industry best practices. He is disciplined and committed to the daily attention to analysis and forecasting.

“I have become a constant student of macro and microeconomics, geo-political affairs, money and banking, supply chain dynamics, corporate infrastructures, legal and regulatory environment, the evolution of industry, and sustainable strategies.”

His ability to recognize product trends, consumer trends, and develop quality products worthy of branding has served to accelerate the growth of multiple businesses, having done business with major companies including Pilot Travel Centers, Loves, TA, Buc-ees, Kroger, Corporate 7-11. In today’s world one must pursue omnichannel marketing and sales.

Rick’s focus on Human capital, unselfish dedication to employee’s incentives and happiness has been paramount in his company’s success.

“Constant and superior communication while treating employees, vendors and customers as business partners has led to a shared culture of trust.”
“Regression analysis on P&Ls and balance sheets to establish departmental budgets and forecasts is a critical daily exercise.”
“Exponential smoothing and AI analysis coupled with a keen sense of intuition and old-school experience while choosing products for future sustainability provides a competitive advantage.”
Outside the boardroom

Rick Alexander initiated his journey of personal growth through crosstraining in various Martial Arts disciplines, commencing at the age of 12. Rick became a Master by the age of 48, mentoring professional fighters and officiating the first 200 MMA bouts in Texas. Presently, Rick remains actively engaged in teaching and training, perpetuating his passion for the martial arts.

Contact

Tell Rick about your project.

Every inquiry is read personally. Expect a reply within two business days. All fields marked with * are required.

Services of interest